How about you stop handing out heavy spiral bound tasting books at the entryway of your major Spring Tasting and instead supply wi-fi and an iPhone app? Frankly, I don't really look at the tasting book anymore anyway, and it is a pain to lug around both the heavy book and a tasting glass. Nowadays I just take a picture of the wines I like with my iPhone. Why don't you provide me with an App for your tasting? Like I could scroll over to Table 18, and there would be the list of wines from Table 18, and if I tapped on a wine it would tell me the applicable pricing for that wine. And maybe there would be some information about the producer or grape variety breakdown for the bottling. A link to the winery's website might be there. And there could be some sort of Save Favorites function that I could use to mark what I considered to be the highlights of the tasting, saved all together in a folder I could tap on and open up later and maybe add notes to. If there was someplace to attach my own photos of labels to the bottle pricing info, well that would be just too cool, don't you think?
Maybe one day there could be audio pronunciation guides, or virtual winery tours, but that would be next level sort of stuff.
Would this amount for you, the distributor, to more than the cost of printing up and transporting all those tasting books? I don't imagine it would, and it seems like the App could be updated for each seasonal tasting. That would save a lot of trees.
Maybe you could think about it?
Thanks for your time.
Levi with an i